Posting isn't the goal. Enquiries are.
A large following that never converts is a vanity project. We plan content around what actually drives a message, a call or a booking — and we report on those numbers specifically, alongside the standard reach and engagement stats.
That means a monthly content calendar built around your offers and seasons, short-form video where it fits your audience, and a WhatsApp Business catalog so a scroll can turn into a conversation in one tap.
What's included
- Monthly content calendar & captions
- Short-form video production & editing
- WhatsApp Business catalog setup
- Community management & DM response
- Paid boost strategy where it makes sense
- Monthly report tied to leads, not just reach
What's in the monthly plan.
Every account is run against a content calendar and a set of numbers that actually matter to your business.
Content calendar
A month planned in advance around your offers, launches and seasonal moments — never a scramble the night before.
Short-form video
Reels and shorts shot, edited and captioned for the platforms your audience actually watches.
WhatsApp catalog
Your products or services listed in a WhatsApp Business catalog so a DM can become an order without leaving the app.
Community management
Comments and DMs monitored and responded to on a set schedule, so enquiries don't sit unanswered for days.
Paid boost where it fits
Selective ad spend behind posts that are already converting organically, rather than boosting everything by default.
Leads-first reporting
Monthly reporting tracks messages, saves and click-throughs to your site or WhatsApp — not just follower growth.
How the monthly cycle runs.
A repeatable monthly rhythm, refined as we see what content actually drives enquiries for your audience.
Plan the month
We build a content calendar around your offers, launches and key dates for the coming month.
Produce & publish
Photos, short-form video and captions are produced and scheduled across your active platforms.
Manage the conversation
Comments and DMs are monitored daily so enquiries get a timely, on-brand response.
Report & refine
We review what actually drove messages and enquiries, and adjust next month's plan around it.
What we track monthly.
Questions we hear a lot
Which platforms do you manage?
Most commonly Instagram, Facebook and WhatsApp Business, with short-form video adapted for TikTok or YouTube Shorts where it fits your audience. We recommend platforms based on where your customers actually are.
Do you guarantee follower growth?
No — and we'd be cautious of anyone who does. We optimize for messages, saves and click-throughs that turn into enquiries, which matters more to most businesses than raw follower count.
Do I need to supply my own photos or video footage?
Not necessarily. We can shoot short-form video and photography as part of the plan, or work with footage you already have — whichever fits your budget.
Ready to plan next month's content?
Tell us about your offers and audience — we'll put together a sample content calendar to show you the approach.